Challenge:
Combine service management and marketing. Creating multifunctional CRM system with SMS Gateway integrated with Service desk & E-commerce platform for marketing activities of the company. This platform’s ultimate goal was in leveraging brand awareness and increasing customer satisfaction rates.
Solution:
Cloud-based marketing project management system that merges social and mobile media with traditional marketing tools. The system manages clients and marketing activities, automatically launches marketing campaigns and orders advertising activities in third-party agencies. It allows to create email, mobile and social camping templates and then edit them. It is integrated with different E-commerce and Service desk platforms, merging the client base which can be further on filtered and segmented by various parameters. As an additional feature, the system has powerful report navigator to analyze all actions and customers behavior.
Technologies used:
Tomcat, Hibernate, Spring, Web servlets, Ajax, jQuery, JSP, MySQL. Jira + Atlassian SDK
