“Currently digital transformation is a hot topic at both IT and economy forums and conferences, and we expect it to remain this way through 2018” – believes Aleks Yenin, leading Polontech expert. According to the statistics, more than 60% of the world’s largest corporations are working on their digital transformation.
However a company of any size and industry faces a considerable risk of doing it all wrong. Why? You may name the factors like lack of qualified specialists and guidelines, outdated governmental and company policies, or trivial resource shortage. Yet we believe that the key part of digital transformation success is the clear understanding of the notion itself and its organizational aspects.
Digital transformation encompasses more than new technology – it’s more of a corporate philosophy altered to agree with emerging digital economy. In a company it should be incorporated in the following components:
1)Customer Centricity
In order to keep clients and remain highly adaptable at the same time a company should always analyze and prognose its customer’s needs, wishes, comfort/discomforts. For example, Jira Service tool from Atlassian allows IT teams to collect extensive data on their clients needs and wants, customize branding and even keep track of customers satisfaction with CSAT reporting.
2)Data Governance
Big data transformed from basic statistics into an integral tool for modelling customer behavior and preferences, demand prediction and even goods and services customization. Processing big data can be a challenge, even for a team of specialists. Integration into the workflow Confluence tool from Atlassian allows to publish, organize, and access company information in one central location and collaborate on it.
3) Research&Development
Due to constantly shifting business environment companies have to shift from pre-designing. Digital technologies provide businesses freedom to continuously develop and experiment. With Bitbucket from Atlassian an IT team can effectively collaborate on latest innovations.
Digital transformation is exciting only on the outside. From the inside it’s hard labor and constant challenge. However, if you do only what comes easy for you, you’re actually doing a disservice to your company by leaving it vulnerable to future disruptions. With business it’s always sink-or-swim situation, and digital transformation gives you a fat chance to swim.
