Starting from February 2, 2021, Atlassian stops selling server licenses for new users and pushing customers to switch to cloud hosting. So what will get those who have been using server products for years and do not want to migrate to the cloud yet?

2021
On February 2, 2021, the new customers won’t be able to buy server licenses for Atlassian products. If you purchased the server version before October 3, 2019, you are in an Advantage plan. So, over time, the prices will increase by 14-18% depending on the number of users and the product. But if you are lucky to get a license after October 3, 2019, then the price changes won’t get any impact on you.
Customers can still renew and maintain their licenses until February 2, 2024.
2022
Starting from February 2, there won’t be any upgrades or downgrades for server product licenses. So if you want to change the number of users, it is better to do it before 2022.
Still, Atlassian will continue to provide support and bug fixes for the server products until the end of the support period.
2023
The sale of new add-ons for most server products is discontinued. But you can count on updates to existing add-ons and technical support until February 2024. This does not affect Bamboo, Fisheye and Crucible.
2024
Technical support for server products is completely terminated. Also, there will be no updates with bug fixes, so users will no longer be able to use the server to the fullest.
Two options left

If you use server versions of Jira, Confluence, or Bamboo, you should plan carefully what to do next. There are two optimal ways out of this situation:
Cloud Migration
The main advantage of cloud products is flexibility. Cloud hosting doesn’t require the installation and maintenance on its own servers, and users can do all the work in Jira or Confluence through the cloud storage and the web interface. Atlassian provides its own cloud servers, providing a quick start.
There will be discounts on annual subscription until July 21, 2021. If you are thinking of moving from a server or data center to the cloud, you can use test versions for two months. Note that you can use cloud products in parallel with server ones to decide on the most optimal solution for your company.
We prepared a detailed guide on how to move all data and processes to the cloud.
Data Center Migration
Most companies choose Data Center when they need high availability of all systems: if a malfunction occurs and business processes stop, the downtime inevitably leads to financial losses.
Data center prices are also planned to rise depending on the number of users and products. There is a discount for companies with a large number of users (1000+).
In a detailed guide, we already told how to plan moving instances to the Data Center.
Whatever you choose, we will advise you on tariffs and help you choose the most profitable for your company.